Incorporated in 1999, Dctex Furnishings is amongst the top furnishing companies in the world manufacturing luxury furnishing fabrics, upholstery, drapery, bed linen, and made ups with a turnover of 350 crore INR approx. Our extensive product line includes velvets, jacquards, chenille, digital prints, embroidered fabrics, suede, linen and linen/cotton blended fabrics that are skilfully processed and finished. Our drive to provide more to our patrons has inspired us to explore new avenues, and hence we have now added wallpapers to our product portfolio. With our extensive vertical scope in terms of pricing and market requirements for homes, hotels, hospitality and outdoors, as well as our all-encompassing horizontal reach in thematic designs, colours and textures; we aim to serve all kinds of furnishing set ups, may it be contemporary, classic, abstract, opulent, simplistic or otherwise.
With decades of proven expertise and experience in understanding the finer nuances of home decor, we have set a new benchmark in quality and design through productivity and innovation. Our design boards are sourced and developed simultaneously by the excellent in-house design team and highly accomplished Italian design studios, thus generating value for money by providing designs with a global perspective at competitive prices.
Dicitex Furnishings Retail Brand launched its direct distribution Channel on 25th August 2010 with a Fashion Show, where the Bollywood diva Bipasha Basu walked the ramp and inaugurated the event to mark Dicitex Furnishings arrival into the retail market. During the launch, Mr. Nimish Arora, Managing Director of Dicitex Furnishings quoted, “Our brand is all about style and class but also affordability. When we decided to launch in a big way in the Indian market, Bipasha was the ideal choice, as she is a good fit for the brand.
In 2015, we took this venture to the next level by establishing a new brand name ‘DCtex’ specifically for our retail distribution channel. DCtex is geared up to lead the retail market after appointing the famous Bollywood celebrity, known as the Greek god and youth Icon HRITHIK ROSHAN as its global Brand Ambassador. On 21st October 2015, Hrithik launched two new collections for DCtex: ‘Iconic’ and ‘The Dream Runner’.
DCtex has more than 1000 customers and over 800 retailers with a new collection being launched every six months that showcases new innovative products in the Home Décor market. Our newest project is in collaboration with Zambiatti Parati, an Italian design firm to introduce Italian wallpaper designs in the Indian market. With an objective to cater to today’s well-travelled homemaker, these endeavors cater to people from all age groups – from toddlers to adults.
Over the years we have had a cluster of loyal high-end clients like Pride, Bharat Furnishings, Drape Shoppe, Novelty, Dreams Furnishing, @home, Jagdish Cloth Stores and Floor & Furnishings, who aim to provide high-end furnishing fabrics at affordable prices.
At Dicitex Furnishings, we provide a unique cut service where we accept orders of as minimum as 0.50 metres to any maximum quantity and guarantee deliveries between 24 to 48 hours, depending upon the stock availability. With the help of our efficient sales team and our systematic online software, we make these processes much smoother.
Mr. Rajjnish Arora, Vice-Chairman at Dicitex Furnishings, in an interview with a leading business news channel quoted, “We make Italian products at Indian prices. India is a huge market for us, and we have been able to survive because we have the technology and expertise required to manufacture these state of the art products and hence we can enter the Indian market of high-end furnishings with affordable and competitive prices.”
Nimish Aroraa, Managing Director at Dicitex Furnishings, is excited about this brand launch and says “There is a lot to achieve in India in this category and there is a lot of scope to expand. We are one of the larger players, so why not? Let’s experiment and grow together”.
With a valiant leadership, enthusiastic team and wonderful patron support, the DCtex brand aims to generate more consumer awareness and further improve the brand’s value and positioning worldwide.